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Book Title: Advertising and Promotion : An Integrated Marketing Communication
Language: English
Publication Name: Advertising and Promotion : an Integrated Marketing Communications Perspective with Powerweb
Publisher: McGraw-Hill Higher Education
Publication Year: 2006
Subject: Advertising & Promotion
Item Height: 1.4 in
Features: Revised
Type: Textbook
Item Weight: 70.1 Oz
Item Length: 11.1 in
Author: George E. Belch, Michael A. Belch
Subject Area: Business & Economics
Item Width: 8.5 in
Format: Hardcover
