Description: This textbook provides valuable insights for business and economics students who wish to understand the principles of marketing research. With a focus on customer insights and managerial action, the 9th edition of Basic Marketing Research (With Qualtrics, 1 Term (6 Months) Printed Access Card) presents clear and concise information on the subject. The book covers a wide range of topics related to marketing research, including the basics of marketing, research design, data collection, sampling, and data analysis. Written by renowned authors Tracy A. Suter, Gilbert A. Churchill, and Tom J. Brown, the book is revised and updated to provide the latest information on the subject. It is available in paperback format and has 352 pages, making it an ideal textbook for students.
Price: 55 USD
Location: Garden Grove, California
End Time: 2024-11-11T03:00:53.000Z
Shipping Cost: 6.13 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Subject Area: Business & Economics
Publication Name: Basic Marketing Research
Item Length: 10.9 in
Publisher: Cengage South-Western
Subject: Marketing / General, Marketing / Research
Series: 9th Edition
Publication Year: 2017
Type: Textbook
Format: Paperback
Language: English
Item Height: 0.6 in
Author: Tracy A. Suter, Gilbert A. Churchill, Tom J. Brown
Features: Revised
Country/Region of Manufacture: United States
Item Width: 8.5 in
Item Weight: 26.5 Oz
Number of Pages: 352 Pages
