Description: Basic Marketing Research : Customer Insights and Managerial Action, Hardcover by Brown, Tom J.; Suter, Tracy A.; Churchill, Gilbert A., ISBN 0357901843, ISBN-13 9780357901847, Like New Used, Free shipping in the US In Brown/Suter/Churchill's BASIC MARKETING RESEARCH, 10th Edition, you will learn how to convert marketplace data into actionable marketing information using the two dominant approaches, behavioral data that exists and customer insights gathered for a specific purpose, and how interactions in the research process give managers and researchers confidence in the result. BASIC MARKETING RESEARCH's easy-to-read writing style helps you see the research process from the perspectives of researchers who gather information and marketing managers who use it and helps you apply your market research skills in experiential learning activities.
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Book Title: Basic Marketing Research : Customer Insights and Managerial Actio
Number of Pages: 400 Pages
Publication Name: Basic Marketing Research : Customer Insights and Managerial Action
Language: English
Publisher: Cengage Learning
Item Height: 0.6 in
Subject: Marketing / General, Marketing / Research
Publication Year: 2023
Type: Textbook
Item Weight: 27.2 Oz
Item Length: 10.9 in
Author: Tracy A. Suter, Gilbert A. Churchill, Tom J. Brown
Subject Area: Business & Economics
Item Width: 8.5 in
Format: Trade Paperback
