Description: Brand Asset Management : Driving Profitable Growth Through Your Brands, Paperback by Davis, Scott M.; Aaker, David A. (FRW), ISBN 0787963941, ISBN-13 9780787963941, Brand New, Free shipping in the US A strong brand "owns a place in the consumer's mind," argues Davis (contributing editor, Brandweek ). He offers advice to business managers on how to fully exploit that particular piece of acreage, from developing the brand "vision" to supporting a brand asset management culture. Annotation (c) Book News, Inc., Portland, OR ()
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Book Title: Brand Asset Management : Driving Profitable Growth Through Your B
Number of Pages: 288 Pages
Publication Name: Brand Asset Management : Driving Profitable Growth Through Your Brands
Language: English
Publisher: Wiley & Sons, Incorporated, John
Item Height: 0.9 in
Subject: Marketing / General, Consumer Guides, Organizational Behavior
Publication Year: 2002
Type: Not Available
Item Weight: 12.5 Oz
Item Length: 9.1 in
Author: Scott M. Davis
Subject Area: Business & Economics, Référence
Item Width: 6.1 in
Format: Trade Paperback
