Description: Business Process Mapping WorkbookImproving Customer Satisfaction Author(s): J. Mike Jacka, Paulette J. Keller Format: Paperback Publisher: John Wiley & Sons Inc, United States Imprint: John Wiley & Sons Inc ISBN-13: 9780470446287, 978-0470446287 Synopsis A holistic approach to harnessing a company's processes to achieve true customer satisfaction Every move that a corporation makes is a mixture of input, action, and output-in short, a process. To keep customers, employees, and shareholders happy, corporate management must juggle conflicting priorities. These competing priorities result in conflicting processes. To help achieve true customer satisfaction, manage-ment needs tools that allow for a holistic approach to analyzing these processes. This book provides that tool. It shows corporations how to analyze and enhance their critical processes in order to deliver the highest level of service to their internal and external customers. Providing a clear understanding of what process mapping can do for a company as well as practical applications for each step in process mapping, this useful guide outlines a proven method for assuring better processes and building a more customer-focused company.
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Book Title: Business Process Mapping Workbook
Number of Pages: 264 Pages
Language: English
Publication Name: Business Process Mapping Workbook: Improving Customer Satisfaction
Publisher: John Wiley & Sons INC International Concepts
Publication Year: 2009
Subject: Marketing
Item Height: 253 mm
Item Weight: 502 g
Type: Textbook
Author: J. Mike Jacka, Paulette J. Keller
Item Width: 178 mm
Format: Paperback