Description: Business War Games : How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition, Paperback by Gilad, Benjamin, ., ISBN 1601632819, ISBN-13 9781601632814, Brand New, Free shipping in the US In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a metal detector for a company. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small or large the company. Business War Games will show you in steps and practical detail: How to decide if war gaming is right for youWhich decisions call for war gamingHow to prepare, organize, and run a realistic and inexpensive war gameHow to predict competitor moves with accuracy and little informationWhy you do not need computers, consultants, software, or a PhD in math to do it well This book is your bible of how to stay one step ahead of your competitors. Do not leave home without it.
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Book Title: Business War Games : How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition
Number of Pages: 224 Pages
Language: English
Publisher: Red Wheel/Weiser
Publication Year: 2008
Item Height: 0.5 in
Topic: Organizational Behavior, Strategic Planning
Genre: Business & Economics
Item Weight: 5.6 Oz
Item Length: 8.2 in
Author: Benjamin Gilad
Item Width: 5.2 in
Format: Trade Paperback
