Taryn Rose

Category Creation : How to Build a Brand That Customers, Employees, and Inves...

Description: Category Creation : How to Build a Brand That Customers, Employees, and Investors Will Love, Hardcover by Kennada, Anthony, ISBN 1119611563, ISBN-13 9781119611561, Brand New, Free shipping in the US "Salesforce, Hubspot, Gainsight, and other tech brands have pioneered a new marketing and branding playbook focused on serving the people *behind* the companies they sell to. They have built category-defining (and in some cases category-creating) companies and communities that led to faster growth, higher valuations, and dominant market positions. This book is an exclusive look into the 'human first' marketing playbook of some of the best brands in B2B, written for a new generation of entrepreneurs and marketers in companies of all sizes and stages of maturity. Th will document the rise, fall and return of B2B brand marketing, offer ten principles to building a modern B2B brand, and prove the value of brand marketing on shareholder outcomes"--

Price: 28.94 USD

Location: Jessup, Maryland

End Time: 2024-08-02T16:05:42.000Z

Shipping Cost: 0 USD

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Category Creation : How to Build a Brand That Customers, Employees, and Inves...

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Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 14 Days

Refund will be given as: Money Back

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Book Title: Category Creation : How to Build a Brand That Customers, Employees, and Investors Will Love

Number of Pages: 240 Pages

Language: English

Publisher: Wiley & Sons, Incorporated, John

Topic: Marketing / General, Marketing / Industrial, Customer Relations, Entrepreneurship, Sales & Selling / General

Publication Year: 2019

Item Height: 1.2 in

Genre: Business & Economics

Item Weight: 15.2 Oz

Item Length: 9.1 in

Author: Anthony Kennada

Item Width: 5.9 in

Format: Hardcover

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