Description: Category Creation : How to Build a Brand That Customers, Employees, and Investors Will Love, Hardcover by Kennada, Anthony, ISBN 1119611563, ISBN-13 9781119611561, Like New Used, Free shipping in the US "Salesforce, Hubspot, Gainsight, and other tech brands have pioneered a new marketing and branding playbook focused on serving the people *behind* the companies they sell to. They have built category-defining (and in some cases category-creating) companies and communities that led to faster growth, higher valuations, and dominant market positions. This book is an exclusive look into the 'human first' marketing playbook of some of the best brands in B2B, written for a new generation of entrepreneurs and marketers in companies of all sizes and stages of maturity. Th will document the rise, fall and return of B2B brand marketing, offer ten principles to building a modern B2B brand, and prove the value of brand marketing on shareholder outcomes"--
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Book Title: Category Creation : How to Build a Brand That Customers, Employees, and Investors Will Love
Item Length: 9.1in
Item Height: 1.2in
Item Width: 5.9in
Author: Anthony Kennada
Format: Hardcover
Language: English
Topic: Marketing / Industrial, Marketing / General, Customer Relations, Entrepreneurship, Sales & Selling / General
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2019
Genre: Business & Economics
Item Weight: 15.2 Oz
Number of Pages: 240 Pages
