Corporate Strategic Communication: A General Social and Economic Theory

Description: This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy. It offers s a new way of understanding the way successful communication strategies are constructed and delivered. Using a unique 'reverse engineering' approach, it takes apart the components of corporate communication, examines the mechanics, then rebuilds the strategy for use by communication students and practitioners across a wide range of corporate entities including not-for-profit organisations. This textbook will be recommended reading for advanced undergraduate and postgraduate students studying PR, corporate or strategic communications, either within a business school or media studies department. The book will also appeal to students studying related topics including international relations and media studies, especially those wishing to work in a communications role for a corporate or not-for-profit organisation after university. Richard Stanton Introduction: A Grand Strategy for Profitable Corporate Communication.- 1. A Brief History of Corporate Communication.- 2. Reverse Engineering Strategic Corporate Communication.- 3. A New Theory for Corporate Strategic Communication.- 4. Identifying Stakeholders.- 5. Stakeholder Engagement and Management.- 6. Grand Strategy, Narrative Theory and Taxonomies of Corporate Strategy Selection.- 7. The Relevance of Mayhew's Rhetorical Practices.- 8. Corporate Social Responsibility.- 9. Structuring Reporting Mechanisms & the Functions of Corporate Communication.- 10. Assessments and Challenges.

Price: 42.95 GBP

Location: Gloucester

End Time: 2024-11-04T15:40:40.000Z

Shipping Cost: 19.01 GBP