Description: Corporate Strategic Communication : A General Social and Economic Theory, Paperback by Stanton, Richard, ISBN 1137544074, ISBN-13 9781137544070, Like New Used, Free P&P in the UK
This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy. It offers s a new way of understanding the way successful communication strategies are constructed and delivered. Using a unique reverse engineering approach, it takes apart the components of corporate communication, examines the mechanics, then rebuilds the strategy for use by communication students and practitioners across a wide range of corporate entities including not-for-profit organisations.
This textbook will be recommended reading for advanced undergraduate and postgraduate students studying PR, corporate or strategic communications, either within a business school or media studies department. Th will also appeal to students studying related topics including international relations and media studies, especially those wishing to work in a communications role for a corporate or not-for-profit organisation after university.
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Book Title: Corporate Strategic Communication : A General Social and Economic
Item Height: 234 mm
Item Width: 156 mm
Author: Richard Stanton
Publication Name: Strategic Corporate Communication
Format: Paperback
Language: English
Publisher: Bloomsbury Publishing
Subject: Marketing
Publication Year: 2016
Type: Textbook
Number of Pages: 210 Pages
