Description: Further DetailsTitle: D&AD. The Copy BookCondition: NewEAN: 9783836568524ISBN: 9783836568524Publisher: Taschen GmbHFormat: PaperbackRelease Date: 03/16/2018Item Height: 195mmItem Length: 140mmItem Weight: 953gContributor: D&AD (Edited by)Author: D&ADLanguage: EnglishISBN-10: 3836568527Description: In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper, or in person.Country/Region of Manufacture: DEBook Series: Bibliotheca UniversalisGenre: Language & ReferenceTopic: Business & FinanceRelease Year: 2018 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Publication Name: D&AD. The Copy Book
Title: D&AD. The Copy Book
EAN: 9783836568524
ISBN: 9783836568524
Release Date: 03/16/2018
Release Year: 2018
Contributor: D&AD (Edited by)
ISBN-10: 3836568527
Country/Region of Manufacture: DE
Series: Bibliotheca Universalis
Book Title: D&Ad. the Copy Book
Number of Pages: 544 Pages
Language: English
Publisher: Taschen
Topic: Graphic Arts / Advertising, Advertising & Promotion
Item Height: 1.9 in
Publication Year: 2018
Illustrator: Yes
Genre: Design, Business & Economics
Item Weight: 29.7 Oz
Item Length: 8 in
Author: D&Ad
Item Width: 5.9 in
Format: Hardcover
