Description: About this Item The item is a book Paperback The Author Name is David Aaker The Title is Winning Through Platforms : How to Succeed When Every Competitor Has One Condition New Other Comments Pages Count - 376. Binding type - Perfect. Content Language - English Category - BUSINESS & ECONOMICS / Organizational Behavior BUSINESS & ECONOMICS / Organizational Development BUSINESS & ECONOMICS / Marketing / Research Product Description - Winning through Platforms is your new go-to guide for modern competitive advantage. Digital platforms are no longer for just the tech elite. Theyare spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligencealighting the valuable customer Use journey that was formerly dark. How will you succeed when your markets get platform-crowded Three senior advisers to the worldas leading technology companies reveal how to win through platforms when every competitor has one. Winning through Platforms decodes growth moves from a decade of platform competition, communicates them through a platform playbook. Itas a treasure trove of 24 proven platform strategiesasuch as customer coalition design, in-use enrichment, AI branding, and much more. These playbook strategies are delivered through engaging stories of over 50 companies, plus proprietary frameworks and workshop-style questions that lead you to act. This game-changing playbook will teach you how to:Revitalize your business through strategic use of platformsDesign platforms that are compelling to customers and hard for competitors to matchAccelerate in-market growth through brand-and-demand excellence that spans your customeras entire platform journeyInnovate in high-impact benefit areas to differentiate your platformElevate your customeras personal platform experienceTransform your enterprise and operations to drive superior performanceEvery CEO, innovator, go-to-market leader, and aspiring professional will gain valuable insight through this book. Whether your company is just starting on its first platform journey or is a born platform disruptor, this book will transform your ability to win. Learn the platform playbook. Find and apply your plays. This book forms part of the American Marketing Association AMA leadership series. We Use Stock Images Because we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obi's, promotional messages, signatures and or writing which may not be available in the actual item. When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions. The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling. Gift IdeasThis is a great Christmas gift idea. Hours of ServiceWe have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday. Location ID 9000z iHaveit SKU ID 165831391
Price: 36.33 USD
Location: US
End Time: 2024-11-10T17:13:32.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Fiction/Non-Fiction: Non-Fiction
Genre/Subject: BUSINESS ECONOMICS / Organizational Behavior
Brand: American Marketing Association
Weight: 0.44
Style: NA
Title: Winning Through Platforms How to Succeed When Every Competitor
Release Title: Winning Through Platforms How to Succeed When Every Competitor
Record Grading: New
Sleeve Grading: New
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Size: NA
Film/TV Title: Winning Through Platforms How to Succeed When Every Competitor
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Movie/TV Title: Winning Through Platforms How to Succeed When Every Competitor
UPC: 9781804553015
EAN: 9781804553015
ISBN: 9781804553015
Binding Type: Perfect
Main Stone: NA
Metal Purity: NA
Metal: NA
Connectivity: NA
Model: NA
Number of Pages: 376 Pages
Publication Name: Winning Through Platforms : How to Succeed When Every Competitor Has One
Language: English
Publisher: Emerald Publishing The Limited
Publication Year: 2023
Item Height: 0.8 in
Subject: Organizational Behavior, Commerce, Marketing / Research, Organizational Development
Type: Textbook
Item Weight: 16.5 Oz
Author: Charlotte Bloom, Ted Moser, Omar Akhtar
Subject Area: Business & Economics
Item Length: 8.5 in
Item Width: 5.4 in
Series: American Marketing Association Ser.
Format: Trade Paperback
