Description: Entrepreneurship in the Hospitality, Tourism and Leisure Industries, Hardcover by Morrison, Alison; Rimmington, Mike; Williams, Claire, ISBN 1138139718, ISBN-13 9781138139718, Like New Used, Free shipping in the US Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves. The text unites appropriate theory with copious real world examples giving the student, manager or trainer a powerful framework for understanding every aspect of this vital business function. Rigorously developed by authors with wide teaching and industry experience it contains: *Clear learning objectives and teaching structure *Up-to-date cases throughout *The widest possible coverage of the latest research and literature *A clear focus on the dynamic hospitality, tourism and leisure sector.Entrepreneurship in the Hospitality, Tourism and Leisure Industries is an essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees.
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Book Title: Entrepreneurship in the Hospitality, Tourism and Leisure Industri
Number of Pages: 268 Pages
Language: English
Publication Name: Entrepreneurship in the Hospitality, Tourism and Leisure Industries
Publisher: Taylor & Francis Group
Subject: Entrepreneurship, Industries / Hospitality, Travel & Tourism, General
Publication Year: 2016
Item Weight: 23.4 Oz
Type: Textbook
Subject Area: Sports & Recreation, Social Science, Business & Economics
Author: Alison Morrison, Clare Williams, Michael Rimmington
Item Length: 9.7 in
Item Width: 7.4 in
Format: Hardcover
