Groundswell Winning in a World Transformed by Social Technologies Li Bernoff

Description: Shipping: All items will be packed safely in a sturdy package for safe shipping.We ship internationally and offer combined shipping for multiple purchases. Expedited, Priority Mail and FedEx shipping available Once payment is received, we ship your item on the next business day. Groundswell: Winning in a World Transformed by Social Technologies Hardcover – March 25, 2008by Charlene Li (Author), Josh Bernoff (Author)A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social-networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat.It's time to see it an opportunity.In Groundswell, two of Forrester Research's top analysts tell listeners how to turn the force of customers connecting to their own advantage. With 25 vivid cases from around the world - from health care to retail to consumer goods to business services - Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether listeners are in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for them, backed up with real-world ROI to prove it works.Groundswell is based on hard consumer data and experience with dozens of companies. The listener will hear how the marketers of Procter & Gamble proved that subtle marketing within a community was four times as effective as television...how Best Buy taps into the intelligence of over a thousand of its employees with its own social network...how Dell has transformed itself by embracing customer insights in nearly every department...and how a South African winery boosted its sales tenfold by tapping into the power of bloggers, YouTube, Facebook, and every other tool in the social technology arsenal.This trend cannot be ignored. Listeners must learn how to ride the wave. There's no going back. Publisher ? : ? Harvard Business Review Press; 1st edition (March 25, 2008) Language ? : ? English Hardcover ? : ? 286 pages Dimensions ? : ? 6.5 x 1 x 9.5 inchesAbout the AuthorCharlene Li is founder of the Altimeter Group and the coauthor of the bestselling book Groundswell. She is one of the foremost experts on social media and technologies and is a consultant and independent thought leader on leadership, strategy, social technologies, interactive media, and marketing. Li was previously vice president and principal analyst at Forrester Research and a consultant with Monitor Group.Josh Bernoff, senior vice president at Forrester Research, is the coauthor of the Businessweek bestseller Groundswell. Bernoff's research, analysis, and opinions appear frequently in publications such as the New York Times and Wall Street Journal. He writes a column for Marketing News, a publication of the American Marketing Association, and blogs for Forrester and Advertising Age. He has a bachelor's degree from Pennsylvania State University and was a National Science Foundation fellow in the graduate program in mathematics at MIT. CONDITION VERY GOOD HARDCOVER First Edition 2008 Harvard Business Review, Hardcover w dust jacket 286 pages w b/w illustrations.CONDITION: Book in close to new condition no markings, animal hairs or odor, faint scuffs on front cover ABOUT US: over 15 years of experience in online selling with high customer satisfaction . BUY WITH CONFIDENCE - If you don't like the item, just return it in the way you received it and we will gladly return the purchase price. Email me with any questions you may have. 1.4 We offer combined shipping for one low shipping charge. PLEASE CLICK HERE FOR MORE GREAT Books on ART TRAVEL HISTORY Please click the link below for all items for sale: PLEASE CLICK HERE FOR Great Collectible AUDIO CDs, Vintage 78 rpm Records and Turntable/ Phonograph Items Powered by SixBit's eCommerce Solution

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