Influencer Factory : A Marxist Theory of Corporate Personhood on Youtube, Pap...

Description: Influencer Factory : A Marxist Theory of Corporate Personhood on Youtube, Paperback by Bollmer, Grant; Guinness, Katherine, ISBN 1503638790, ISBN-13 9781503638792, Brand New, Free shipping in the US Influencers are more than social media personalities who attract attention for brands, argue Grant Bollmer and Katherine Guinness. They are figures of a new transformation in capitalism, in which the logic of the self is indistinguishable from the logic of the corporation. Influencers are emblematic of what Bollmer and Guinness call the "Corpocene": a moment in capitalism in which individuals achieve the status of living, breathing, talking corporations. Behind the veneer of leisure and indulgence, most influencers are laboring daily, usually for pittance wages, to manufacture a commodity called "the self"—a raw material for brands to use—with the dream of becoming corporations in human form by owning and investing in the products they sell. Refuting the theory that labor and economies are immaterial, Bollmer and Guinness search influencer content for evidence of the material infrastructure of capitalism. Each chapter looks to what literally appears in the backgrounds of videos and images: the houses, cars, warehouses, and spaces of the market that point back to the manufacturing and circulation of consumer goods. Demonstrating the material reality of producing the self as a commodity, The Influencer Factory makes a crucial contribution to our understanding of contemporary economic life.

Price: 36.88 USD

Location: Jessup, Maryland

End Time: 2024-10-19T09:01:24.000Z

Shipping Cost: 0 USD

Product Images

Item Specifics

Restocking Fee: No

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 14 Days

Refund will be given as: Money Back

Book Title: Influencer Factory : A Marxist Theory of Corporate Personhood on

Number of Pages: 254 Pages

Publication Name: Influencer Factory : a Marxist Theory of Corporate Personhood on Youtube

Language: English

Publisher: Stanford University Press

Item Height: 0.6 in

Subject: Media Studies, Sociology / General, Semiotics & Theory, Film / History & Criticism

Publication Year: 2024

Item Weight: 12.9 Oz

Type: Textbook

Subject Area: Literary Criticism, Performing Arts, Social Science

Author: Katherine Guinness, Grant Bollmer

Item Length: 9 in

Item Width: 6 in

Format: Trade Paperback