Managing Corporate Social Responsibility: A Communication Approach

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Managing Corporate Social Responsibility: A Communication ApproachISBN13:9781444336290ISBN10:1444336290Author:Coombs, W. Timothy (Author), Holladay, Sherry J. (Author)Description:Managing Corporate Social Responsibility Offers A Strategic, Communication-Centred Approach To Integrating Csr Into Organizations Drawing From A Variety Of Disciplines And Written In A Highly Accessible Style, The Book Guides Readers In A Focused Progression Providing The Key Points They Need To Successfully Navigate The Benefits And Implications Of Managing Csr Chapters Are Organized Around A Process Model For Csr That Outlines Steps For Researching, Developing, Implementing, And Evaluating Csr Initiatives Emphasizes Stakeholder Engagement As A Foundation Throughout The Csr Process Model Discusses Ways To Maximize The Use Of Social Media And Traditional Media Throughout The Process Offers International Examples Drawn From A Variety Of Industries Including: The Forest Stewardship Council, Starbucks Coffee, And Ikea Draws Upon Theories Grounded In Various Disciplines, Including Public Relations, Marketing, Media, Communication, And Business Binding:Hardcover, HardcoverPublisher:WILEYPublication Date:2011-10-03Weight:0.98 lbsDimensions:0.56'' H x 9'' L x 6'' WNumber of Pages:196Language:English

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Location: USA

End Time: 2024-09-25T10:15:19.000Z

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