Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Managing Customer Relationships And Building LoyaltyISBN13:9781944659363ISBN10:1944659366Author:Wirtz, Jochen (Author)Description:Targeting, Acquiring, And Retaining The 'Right' Customers Is At The Core Of Many Successful Service Firms The Objective Is To Build The Relationships And Develop Loyal Customers Who Will Contribute To A Growing Volume Of Business With The Firm In The Future Managing Customer Relationships And Building Loyalty Describes How To Acquire And Develop Desirable, Loyal Customers Within The Chosen Segments, And The Painstaking Process To Build And Maintain Their Loyalty Through Well-Conceived Relationship Marketing Strategies This Book Is The Tenth Volume In The Winning In Service Markets Series By Services Marketing Expert Jochen Wirtz Scientifically Grounded, Accessible And Practical, The Winning In Service Markets Series Bridges The Gap Between Cutting-Edge Academic Research And Industry Practitioners, And Features Best Practices And Latest Trends On Services Marketing And Management From Around The World Binding:Paperback, PaperbackPublisher:WS PROFESSIONALPublication Date:2017-11-18Weight:0.25 lbsDimensions:0.16'' H x 9'' L x 6'' WNumber of Pages:75Language:English
Price: 13.5 USD
Location: USA
End Time: 2024-11-04T13:17:23.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
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Item Weight: 0.25 lbs
Book Title: Managing Relationships and Building Loyalty
Author: Jochen Wirtz
Format: Trade Paperback
Language: English
Topic: Customer Relations
Publisher: WORLD Scientific Publishing Co Pte LTD
Publication Year: 2017
Genre: Business & Economics
