Description: Marketing : An Introduction, Student Value Edition - 13th Edition by Gary Armstrong and Phillip Kotler SynopsisFor undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approach Marketing: An Introduction shows students how customer value and creating it and capturing it drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Condition is Pre-Owned Very GoodFormat is loose leaf 3 Hole for Ring Binder or Included Brads From A Smoke Free House Sold as-is. Please View Photos ! Shipped USPS Media Mail Message me for local pickup options. Thank You for shopping.
Price: 20 USD
Location: Valencia, California
End Time: 2024-10-22T23:31:56.000Z
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Item Specifics
All returns accepted: ReturnsNotAccepted
Number of Pages: 672 Pages
Language: English
Publication Name: Marketing : an Introduction, Student Value Edition
Publisher: Pearson Education
Publication Year: 2016
Subject: Marketing / General
Item Height: 1.2 in
Item Weight: 41.4 Oz
Type: Textbook
Subject Area: Business & Economics
Author: Gary Armstrong
Item Length: 10.9 in
Item Width: 8.6 in
Format: Ringbound
