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Book Title: Marketing for Competitiveness : Asia to the World-In the Age of Digital Consumers
Author: Den Huan Hooi, Philip Kotler, Herman Kartajaya
Format: Trade Paperback
Language: English
Topic: Marketing / General, Entrepreneurship, Economic Conditions, International / Marketing
Publisher: World Industries Scientific Publishing Co Pte LTD
Publication Year: 2016
Genre: Business & Economics
Number of Pages: Xiv, 288 Pages
