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Publication Name: Pearson Education, Limited
Book Title: Marketing That Works : How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
Number of Pages: 336 Pages
Language: English
Publisher: Wharton School Publishing
Topic: Marketing / General, Entrepreneurship, Industrial Management, New Business Enterprises
Item Height: 0.7 in
Publication Year: 2007
Genre: Business & Economics
Item Weight: 16 Oz
Item Length: 9 in
Author: Howard L. Morgan, Leonard M. Lodish, Shellye Archambeau
Item Width: 6 in
Format: Trade Paperback