Description: Further DetailsTitle: What is a 21st Century Brand?Condition: NewEAN: 9780749472627ISBN: 9780749472627Publisher: Kogan Page LtdFormat: HardbackRelease Date: 04/03/2015Item Height: 240mmItem Length: 162mmItem Width: 28mmItem Weight: 778gAuthor: Nick KendallLanguage: EnglishSubtitle: New Thinking from the Next Generation of Agency LeadersISBN-10: 0749472626Description: What is a 21st century brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe and what would you do therefore? What Is a 21st Century Brand? features 20 of the best papers produced during the 10 years of The IPA Excellence Diploma. Each is a fresh, original and uniquely personal perspective from the new generation of leaders across creative, media and digital agencies. Produced in partnership with internationally recognized advertising body, the IPA, the book is accompanied by commentary from leading industry thinkers including Stephen Woodford, Mark Earls, David Wilding and Ian Priest, and is edited by Nick Kendall. Together they offer multiple perspectives and the opportunity to challenge yourself to consider what you really believe about advertising and branding. Structured as 20 provocations written in the form of 'I believe... and therefore...', the essays are organized into three sections:- What is a brand? - How should we engage to build them? - How should we organise to deliver?Highlighting that today's most successful agencies are those which are embracing the new ways to consume content, What is a 21st Century Brand? delivers cutting-edge thinking across all areas of advertising practice, questioning the real fundamentals of creating and building brands. It is a thought-provoking read for any advertising practitioner or student.Country/Region of Manufacture: GBGenre: Business & FinanceRelease Year: 2015 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: What is a 21st Century Brand?
Title: What is a 21st Century Brand?
EAN: 9780749472627
ISBN: 9780749472627
Release Date: 04/03/2015
Release Year: 2015
Subtitle: New Thinking from the Next Generation of Agency Leaders
ISBN-10: 0749472626
Country/Region of Manufacture: GB
Genre: Business & Finance
Number of Pages: 432 Pages
Language: English
Publication Name: What Is a 21st Century Brand? : New Thinking from the Next Generation of Agency Leaders
Publisher: Kogan Page, The Limited
Publication Year: 2015
Subject: Marketing / General, Advertising & Promotion
Item Height: 1 in
Item Weight: 25.1 Oz
Type: Textbook
Author: Nick Kendall
Subject Area: Business & Economics
Item Length: 9.2 in
Item Width: 6.1 in
Format: Hardcover
