Ogilvy on Advertising by David Ogilvy (English) Paperback Book

Description: Ogilvy on Advertising by David Ogilvy David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate. A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". Notes For young advertising hopefuls and veterans who are in search of ways to improve their success rates. Author Biography In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999. Table of Contents Overture; How to produce advertising that sells; Jobs in advertising - and how to get them; How to run an advertising agency; How to get clients; Open letter to a client in search of an agency; Wanted: a renaissance in print advertising; How to make TV commercials that sell; Advertising corporations; How to advertise foreign travel; The secrets of success in business-to-business advertising; Direct mail, my first love and secret weapon; Advertising for good causes; Competing with Procter & Gamble; 18 Miracles of research; What little I know about marketing; Is America still top nation?; Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach; Whats wrong with advertising?; I predict 13 changes; Reading list; Index. Promotional David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate. Long Description David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising , gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate. David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising , gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate. Promotional "Headline" David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising , gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate. Details ISBN1853756156 Author David Ogilvy Pages 224 Year 2007 ISBN-10 1853756156 ISBN-13 9781853756153 Format Paperback Place of Publication London Country of Publication United Kingdom DEWEY 659.1 Illustrations colour/duotone photographs Birth 1911 Media Book Edition 1st Language English Publication Date 2007-03-01 UK Release Date 2007-03-01 Alternative 9781802794960 Audience Professional & Vocational NZ Release Date 2021-01-04 Publisher Headline Publishing Group Imprint Headline Welbeck Non-Fiction AU Release Date 2021-01-04 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:159213897;

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