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Pinterest Idea Ads vs. Instagram Stories: Eine experimentelle Studie zur Werbewi

Description: Pinterest Idea Ads vs. Instagram Stories by Anonymous Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Social-Media-Marketing hat sich Über die letzten Jahre zu einem festen und wichtigen Bestandteil der Werbemaßnahmen von Unternehmen und Werbetreibenden entwickelt. Im Zuge dessen gewinnt auch das Konzept der bezahlten Partnerschaften mit sogenannten Content Creators zunehmend an Bedeutung. In dieser Forschung wurde die Werbewirkung des, in diesem Kontext als lukrativ geltenden Werbeformats Instagram Stories, mit der Werbewirkung des neuen Werbeformates Pinterest Idea Ads verglichen. Innerhalb einer experimentellen Studie wurden entsprechend zwei Versuchsgruppen gebildet und die Werbewirkungseffekte der beiden Formate auf kognitiver, affektiver und konativer Ebene untersucht. Die vorliegende Untersuchung konnte auf den zu untersuchenden Werbewirkungsebenen in Summe keine signifikanten Unterschiede zwischen den beiden Versuchsgruppen nachweisen. Bemerkenswert war jedoch, dass die etwas schlechter abgeschnittene Pinterest-Gruppe dennoch eine höhere Kaufneigung aufgewiesen hat. Außerdem zeigten sich signifikante Unterschiede hinsichtlich der Nutzungszwecke und -erwartungen der beiden Versuchsgruppen. Details ISBN 3961169799 ISBN-13 9783961169795 Title Pinterest Idea Ads vs. Instagram Stories Author Anonymous Format Paperback Year 2023 Pages 112 Publisher Diplom.de GE_Item_ID:143037666; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 107.42 USD

Location: Fairfield, Ohio

End Time: 2024-11-08T10:21:30.000Z

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Pinterest Idea Ads vs. Instagram Stories: Eine experimentelle Studie zur Werbewi

Item Specifics

Restocking Fee: No

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

Format: Paperback

ISBN-13: 9783961169795

Author: Anonymous

Type: NA

Book Title: Pinterest Idea Ads vs. Instagram Stories

Language: Does not apply

Publication Name: NA

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