What is a 21st Century Brand?: New Thinking from the Next Generation of Agency L

Description: What is a 21st Century Brand? by Nick Kendall Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Think more broadly about brands and better serve your clients with a selection of essays from some of the best and brightest in the industry. Publisher Description What is a 21st century brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe and what would you do therefore? What Is a 21st Century Brand? features 20 of the best papers produced during the 10 years of The IPA Excellence Diploma. Each is a fresh, original and uniquely personal perspective from the new generation of leaders across creative, media and digital agencies. Produced in partnership with internationally recognized advertising body, the IPA, the book is accompanied by commentary from leading industry thinkers including Stephen Woodford, Mark Earls, David Wilding and Ian Priest, and is edited by Nick Kendall. Together they offer multiple perspectives and the opportunity to challenge yourself to consider what you really believe about advertising and branding. Structured as 20 provocations written in the form of I believe... and therefore..., the essays are organized into three sections:- What is a brand?- How should we engage to build them?- How should we organise to deliver?Highlighting that todays most successful agencies are those which are embracing the new ways to consume content, What is a 21st Century Brand? delivers cutting-edge thinking across all areas of advertising practice, questioning the real fundamentals of creating and building brands. It is a thought-provoking read for any advertising practitioner or student. Author Biography Nick Kendall is an award-winning brand and advertising specialist with over 25 years experience. He has worked on famous global accounts such as Johnnie Walker and Unilevers Dirt is Good laundry brand, and is a founding partner of Bro-Ken and member of The Garage, helping start-ups build brands. He designed and created the IPA Excellence Diploma, which is described as the MBA of brands for the advertising industry, and received the IPA Presidents Medal for his services to the industry. Details ISBN 0749472626 ISBN-13 9780749472627 Title What is a 21st Century Brand? Author Nick Kendall Format Hardcover Year 2015 Pages 432 Publisher Kogan Page Ltd GE_Item_ID:161824833; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 61.68 USD

Location: Calgary, Alberta

End Time: 2024-10-21T03:10:10.000Z

Shipping Cost: 0 USD